It’s no surprise that friction in checkout can feel incredibly frustrating for consumers, leading to abandoned carts and lost revenue. What are the biggest causes of that friction, and how can merchants use technology to solve for some of those pain points? A recent PaymentsJournal podcast tackled just this topic, and featured our own Ashleigh DePopas, co-founder and head of GoCart, and Don Apgar, director of Merchant Services Advisory Practice at Mercator Advisory Group. Specifically, they discuss:
Listen to the podcast or read the full article now via PaymentsJournal.